Dizziak – is here to represent. To take up space in previously unexplored territories. To shake it up. Pushing multicultural hair products into the 21st century, instinctively influenced by fashion, beauty, art, music and current culture. What happens when you just can’t find a staple brand that’s healthy, good looking & deliciously fragranced? You create it yourself. A change had to come. Created by Loretta De Feo – a Londoner with massive hair & a deep-rooted understanding.